South African rapper, Nasty C goes international as he signs deal with Def Jam Recordings through a joint venture with Universal Music Africa.
According to Billboard, Def Jam Recordings interim chairman/CEO Jeff Harleston said in announcing the signing that; “Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
“It’s powerful to be a part of the Def Jam family,” added Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”
Meanwhile, Nasty C announced his official U.S debut with the label, which is also the first off his Zulu With Some Power upcoming album, and it’s titled, There They Go.
The song premiered on Apple Music Beats 1 with Ebro Darden today (March 26 at 4:30 p.m. ET).